MATT BYRD

Email marketing & conversion freelancer

I grow companies by improving conversion and retention on both marketing and product.

 
 

How I can help

Let’s maximize your ROI. I can tighten your funnel by strengthening your conversion and engagement tactics across marketing and product.

 

Email marketing &
CRM

The rumors of email’s death have been greatly exaggerated. Email is still the workhorse of strong customer relationships.

Example services

  • Template creation & QA

  • Email sending

  • A/B testing & optimization

  • Analytics and reporting

  • Automations and workflows

  • ESP selection & integration

A/B testing &
Conversion rate optimization

Based on quantitative and qualitative data, I’ll develop test hypotheses, execute those tests and prove the positive impact on your marketing and product funnels.

Example services

  • A/B testing

  • Landing page creation

  • Funnel testing

  • Funnel analytics & analysis

Customer insights &
Research

Every good marketing and product solution starts with a deep understanding of your customers’ mindsets, behaviors and attitudes. I can help you get there.

Example services

  • Data analysis

  • Customer interviews

  • Focus groups

  • Market research

  • Synthesis & recommendations

 

About me

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An 8-year startup veteran, I’ve led email marketing, CRM and product marketing at companies of all stages, sizes and verticals.

 
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When I’m not tinkering around in email platforms, I make the most of living in New York: theater, sightseeing and bagel-eating.

Let’s talk

Need help with your email marketing or conversion strategies? Have an question about a specific project? Let me know the basics here, and I’ll follow-up to get acquainted.

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